Listen, I know you’ve been counting down the days until Wicked: For Good hits theaters on November 21. We all have. But here’s the thing: Dunkin’ just made the wait so much sweeter with a collaboration that’s honestly more exciting than finding out your coffee order is ready early.
Your regular Dunkin’ run just got a major Oz upgrade. We’re talking pink and green everything, limited-edition drinks that look straight out of Shiz University, and merch that’ll make you the envy of every Wicked fan in your life. Basically, Dunkin’ decided that if Elphaba and Glinda can’t actually serve you coffee, at least your morning brew can channel their energy.
Okay, so let’s talk about what you’re actually ordering because these aren’t your standard seasonal lattes.
The Wicked Green Matcha is giving major Elphaba vibes with brown sugar and toasted almond flavors mixed into an iced matcha latte. It’s creamy, it’s green, and honestly? It tastes way better than anything that color has a right to taste.
Then there’s the Wicked Pink Refresher for all my Glinda girls out there. This bubbly pink number is packed with strawberry, dragonfruit, and blueberry flavors, and it’s made with sparkling water so you get that fizzy, celebratory feeling. It’s like liquid joy in a cup, which feels very on-brand for everyone’s favorite Good Witch.
And because Dunkin’ couldn’t resist the most obvious (yet brilliant) tie-in ever, they’re doing Wicked MUNCHKINS. Yes, MUNCHKINS. The donut holes get a pink-and-green makeover that’s almost too cute to eat. Almost.
Cynthia Erivo and Jonathan Bailey Made This Even Better
Here’s where things get really fun. Dunkin’ teamed up with Cynthia Erivo (Elphaba herself!) and Jonathan Bailey (hello, Fiyero and the recently named “Sexiest Man Alive”) for what they’re calling an “End Credits Scene” commercial. It’s basically a cheeky behind-the-scenes moment where the two stars imagine what would happen if Dunkin’ existed in Oz.
The whole thing is playful and self-aware in the best way possible. There’s prop-making, there’s dramatic pitching, and yes, Cynthia delivers the line “I didn’t just fly…I ran on Dunkin’!” with the kind of commitment that makes you remember why she’s been nominated for three Academy Awards. When they explain the MUNCHKINS connection and call it “a double entendre,” you’ll either groan or giggle. Probably both.
Now, if you’re anything like me, you can’t just enjoy a limited-edition collab without grabbing something tangible to prove you were there. Dunkin’s got you covered with exclusive merch that’s available at participating locations while supplies last (translation: don’t sleep on this).
There’s a collectible MUNCHKINS tin featuring Elphaba and Glinda’s silhouettes that comes with your 10-count purchase. But the real MVPs? The tumbler with both pink AND green straws (because why choose?), the straw buddy toppers with tiny brooms and wands, and cup sleeves in both signature colors. These aren’t just cute accessories. They’re conversation starters. They’re proof you’re part of the cultural moment.
There’s something genuinely delightful about a brand that’s willing to have fun with a beloved story without taking itself too seriously. The fact that Dunkin’ leaned into the playfulness of the whole thing, got actual cast members involved, and created products that feel special makes this collaboration feel like a celebration.
Now if you’ll excuse me, I have a date with some green matcha and a collectible tin that’s definitely going on my desk at work to make others green with envy… get it?