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They may not be a household name, but E.L.F. Cosmetics have been winning over make-up lovers since the early 2000s.
The appeal of E.L.F. started with the prices introducing budget beauty products without the hassle of going to the store. Their items for eyes, lips, and faces (get it?) soon became staples of makeup bags everywhere and nearly 20 years later they're still going strong. Some of their best-selling goodies include the Sheer Slick Lipstick in colors like Golden Pear and Black Cherry; the No Budge Shadow Stick in colors like Magnetic Pull and Golden Goddess; and the Flawless Satin Foundation in dozens of shades from Pearl to Ebony.