If your household has ever been serenaded by the “Bluey” theme song, you’re probably familiar with just how deeply the show resonates with kids and grown-ups alike in its depictions of modern family life. Now, with the launch of the new Pottery Barn Kids x Bluey collection, families can bring their favorite animated Blue Heeler into their homes in a whole new way.

This collaboration is Pottery Barn Kids’ first with “Bluey,” combining the brand’s thoughtful design approach with the warmth and humor that have made the show a favorite in households with young kids.

Why “Bluey” Speaks to Kids (and Parents Too)

The award-winning Australian series follows Bluey, a six-year-old Blue Heeler, her younger sister Bingo, and their parents, Bandit and Chilli. What sets “Bluey” apart isn’t just the imaginative games or relatable family routines, it’s the way the show packs emotional depth into short episodes that run under 10 minutes. Each story delivers meaningful lessons for both children and adults, whether it’s about cooperation, handling disappointment, or simply finding joy in the everyday.

What’s in the Bluey x Pottery Barn Kids Collection?

The collection spans a variety of kid-friendly essentials: from bedding and bath wraps to backpacks and wall art. Designed with a focus on quality and everyday usability, the items are made with organic cotton, recycled materials, and soft yet durable construction that holds up to active little ones. The designs balance Bluey’s playful spirit with clean, cheerful aesthetics.

Here’s a look at some of the standout pieces from the collection:





🛏️ Bluey Quilt & Shams – Printed with familiar scenes and soft hues, this bedding set adds warmth and personality to a child’s room





🛁 Bluey Hooded Towel – Made from organic cotton terry and finished with floppy ears, this bath wrap makes drying off part of the fun





🎒 Bluey Backpack & Lunch Bag Bundle – Durable, lightweight, and perfect for daycare or school day adventures

🖼️ “Oh Biscuits” Embroidered Wall Art – A colorful, embroidered art piece featuring one of the signature phrases of the adults on “Bluey,” ideal for livening up a playroom or hallway

😴 Bluey Nap Mat – A cozy all-in-one option for rest time at daycare, complete with an attached blanket and pillow

A Balanced Way to Bring Character Into Kids’ Spaces

This collection stands out for how seamlessly it incorporates a recognizable TV character into real, functional household items without overwhelming the décor. Instead of bold, overstimulating prints, the designs are clean, colorful, and full of soft character touches that appeal to both kids and design-minded parents.

Whether you’re refreshing a child’s room or adding a fun new touch to your bath routine, this “Bluey” collection from Pottery Barn Kids offers a playful, thoughtful way to connect with the stories your family already loves.

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