Alright, buckle up, soda lovers, because Taco Bell just did something wild. They’ve taken the legendary, cult-status MOUNTAIN DEW BAJA BLAST and given it a purple, passion-fruity makeover. Meet MOUNTAIN DEW BAJA MIDNIGHT: the drink that’s about to make your taste buds throw a rave.

And yes, it’s permanent. As in, not just here for the summer, not just one of those “blink and it’s gone” promotions. This is your new go-to beverage for late-night taco runs, well-earned post-gym snack binges, and “I deserve this” Tuesdays.

💥 A Little Blast from the Past

For those new to the BAJA BLAST universe, here’s a quick history lesson. Back in 2004, Taco Bell and Mountain Dew cooked up a tropical lime soda that was so refreshingly beachy, it felt illegal to drink it without wearing flip-flops. It was only available at Taco Bell for years, making it one of the most exclusive soda flavors around. People actually drove miles just to get their fix (there are whispered tales of folks crossing state lines). Over the years, BAJA BLAST has spawned Freezes, special edition bottles, gelato, and more than a few questionable fan recipes involving ice cream and blenders.

And now, 21 years later, it’s finally getting a sibling.

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🌚 Meet BAJA MIDNIGHT: The Glow-Up We Didn’t Know We Needed

Imagine the classic BAJA BLAST you know and love, but with a juicy splash of passion fruit. The result is a bright, tropical explosion that’s somehow even more refreshing than the original. It’s got the OG’s signature limey zing, but the passion fruit adds a rich, tangy sweetness that’s basically a vacation in a cup.

And the color? This thing is purple. Not “kinda lavender,” not “light mauve.” We’re talking bold, royal, “I-just-spilled-a-galaxy-on-my-shirt” purple. It’s the kind of drink that makes you want to Instagram it before you even take a sip.

🔮 Two Ways to Sip the Midnight Magic

Taco Bell knows you have options, so BAJA MIDNIGHT comes in two formats:

• Classic Fountain Drink – Perfect for chugging between bites of a Crunchwrap.
• BAJA MIDNIGHT Freeze – A frozen, brain-freeze-inducing take that’s here for a limited time, so grab it before it vanishes into the soda sunset.

🆓 Free Drink Alert

Because Taco Bell loves to keep things spicy, Rewards Members can snag a medium BAJA MIDNIGHT for free on August 15 when they spend $5+ in the Taco Bell app. Translation: You could basically get tacos and your new favorite drink for the price of tacos alone.

🪐 The BAJA Blastiverse Is Expanding

BAJA MIDNIGHT isn’t just a new soda! It’s the first-ever permanent flavor expansion in the BAJA BLAST lineup. That’s a big deal for a drink that’s been in “only child” mode for over 20 years. And if the rumors are true, Taco Bell’s already got more BAJA experiments in the works (including a BAJA BLAST pie—yes, really).

So whether you’ve been a BAJA BLAST fan since flip phones were cool or you’re just now discovering what all the hype is about, BAJA MIDNIGHT is your excuse to make a Taco Bell run this week. And next week. And maybe the one after that.

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