Skincare 101: How to Build a Skincare Routine That Actually Works
Blog | April 15th, 2025
Ready to take the guesswork out of skincare? Whether you’re 45 or 65, it’s never too late to build a skincare routine that actually makes your skin feel good. If words like “serum” and “double cleanse” have you feeling overwhelmed, don’t worry—we’re keeping it simple, straightforward, and totally doable.
Here’s how to create a skincare routine that works for you, plus a few tweaks you can make depending on your age and skin needs.
The Basics: Your 3-Step Core Routine
Let’s start with the essentials. No matter your age, a great skincare routine starts with three simple steps:
Cleanse – Wash away dirt, makeup, and excess oil.
Moisturize – Hydrate and protect the skin.
Protect – Use SPF in the morning, every day. Yes, even if it’s cloudy!
That’s it. Really! Once you have those down, you can layer in extras like serums or treatments—but this trio is your foundation.
Step-by-Step: Building Your Routine
Morning Routine
Cleanser: Go gentle. You’re just washing off overnight oils, so a light cream or gel cleanser will do.
Moisturizer: Choose one that suits your skin type (more on that below).
SPF: A broad-spectrum sunscreen with SPF 30 or higher. Look for one with moisturizer included to simplify things.
Evening Routine
Cleanser: This time, you want something that removes makeup and the day’s grime. If you wear heavy makeup, consider a cleansing balm first, followed by a gentle cleanser.
Treatment (optional): This could be a serum with antioxidants, retinol, or peptides.
Moisturizer: At night, go a little richer—your skin repairs itself while you sleep.
Choosing Products By Age
Your skin changes over time—so your routine should evolve with it. Here’s how to adjust your skincare based on your age:
In Your 40s: Start Supporting Collagen
Focus: Hydration + Prevention
Add-ins: A vitamin C serum in the morning for brightness and antioxidants. A gentle retinol at night to support cell turnover.
Look for: Hyaluronic acid, peptides, ceramides
Try these:
CeraVe Hydrating Facial Cleanser
Olay Regenerist Vitamin C Serum
Neutrogena Rapid Wrinkle Repair Night Moisturizer
In Your 50s: Bring On the Moisture
Focus: Firming + Deep Hydration
Add-ins: Retinol or bakuchiol (a plant-based alternative), richer creams, and maybe an eye cream if puffiness or dark circles bother you.
Add-ins: A barrier-repairing serum, deeply moisturizing night creams, and a hydrating face mist can work wonders.
Look for: Fatty acids, ceramides, oils like rosehip or argan
Try these:
Vanicream Gentle Facial Cleanser
CeraVe Skin Renewing Night Cream
The Ordinary “B” Oil (blend of nourishing oils)
A Few Extra Tips
Patch test new products—especially active ingredients like retinol or vitamin C.
Introduce one new product at a time so you know what’s working (or not).
Be consistent. Skincare isn’t magic—it’s maintenance.
Don’t forget your neck and chest—they need love too!
Final Thoughts: Keep It Simple & Give It Time
The key to skincare success? Consistency, not complexity. You don’t need a 10-step Korean beauty routine or to spend hundreds on luxury products. Build your basics, pay attention to what your skin needs, and adjust as you go.
You’ve got this—and your future self will thank you for it.