Under Armour Has a New Ad Campaign… It’s AWESOME!


When Misty Copeland was young it looked like her destiny was
not to be a ballerina. She worked harder than ever and became everything she
wanted to be!

Under Armour ads are usually geared towards men and feature
dark gyms, dirty athletes and running or weight lifting as the main events. The
company is taking a turn towards being more female-friendly and trying to reach
women who are into studio classes.

They have modified their “I Will” motto to “I Will What I
Want.” Supporting women for living as they choose. Misty is a great example of
the “I Will What I Want” motto!


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